Employment
Instacart
Senior Product Designer II - Fizz
2025 - Present Leading design on a big bet from Instacart to reach a new demographic - a separate 21+ alcohol delivery app with group ordering. Balancing the challenges of launching an MVP at top speed, iterating on features with only directional data from early numbers, collaborating with Instacart teams with overlapping tech, collaborating with our launch partner Partiful to improve growth, and prioritizing UX improvements on a very niche value prop - group ordering for events.
Senior Product Designer II - Restaurants
2024 Iterating on the Restaurants UX (an experience within the Instacart app, powered by Uber, in form of an embedded webview). Focusing on entry points and education components that highlight incentives and promotions to increase Restaurants visits and orders.
Senior Product Designer II - Ads
2022 - 2024 Creating seamless ad experiences that improve grocery shopping for customers by enabling discovery of brands and products to love, new use cases for products (like recipes and pairings), and promotions. Led design on Display Ads, growing ad revenue (by increasing impressions through optimizing formats) and advertiser adoption (by increasing ad engagement, improving experiences for advertisers, and launching differentiated and desirable formats that advertisers spend new budget on).
HEALTHLINE MEDIA
Product Design Director
2021 - 2022 Managing a growing team of six designers, raising the bar on design standards and product processes. My team's focus is growing our business by designing user-centric experiences on multiple products, both web and native app - a learning platform for people with chronic conditions to achieve health goals, seven (and counting) online condition communities providing meaningful connection and support to people with chronic conditions, and four health information brands including Healthline.com, the #1 health information site in the US.
Product Design Manager
2019 - 2021 Managed two designers while creating a design system for four Healthline Media brands. Implemented design and team culture processes for the team to create high quality designs, collaborate efficiently with other teams. Lead designer on the four websites.
Senior Product Designer, Product Designer
2016 - 2019 Lead designer on three Healthline Media websites, working on rebrands, migrations, new features and optimizations. Designed and optimized products for advertising and content marketing team, such as new article templates and pages for special campaigns.
MODE MEDIA
Ad Products Design Manager, Designer
2012 - 2016 Lead designer for ad products, internal reporting tools and platforms, and a recipe app. Managed one designer, prioritizing tasks, assigning projects and giving creative direction.
FREELANCE
Graphic Designer
2006 - 2013 Designed logos, invitations, brochures, business cards, signs, t-shirts, ads, and websites, especially VISION Marketing & Consulting which were primarily small healthcare businesses.
COSTCO WHOLESALE
Licensed Optician, Optical Dept Manager
2007 - 2012 Nationally Certified and California State Licensed. Managed a team of five for the last year and inspired them to reach tough retail benchmark goals.
Education & Certificates
IDEOU
2020 Certificate in Advanced Design Thinking
2019 Certificate in Foundations in Design Thinking
Arizona State University
Bachelor of Industrial Design
2007 Summa Cum Laude
Skills
Figma, Sketch, Invision & Craft, Zeplin, Principle, Adobe CC, Miro, mentoring, design critiques, design thinking, product strategy, competitive research, user testing, brainstorming, concept sketching, storyboarding, wireframing, prototyping, a/b testing, responsive pixel-perfect visual mocks, user flows, development documentation & specs, advertising, logo & branding, time management, multi-tasking & prioritization, working in a fast paced environment with changing directions